Writing About Social Media, Technology and Business

by David Eckoff · 2 comments

I’ve always loved talking with and learning from entrepreneurs. And I’m fascinated with the business model for hyper-local news.

So when I was asked to write a column about social media, business and technology for Patch/AOL, I immediately liked the idea.

What makes my column on Patch different and why should you read it? Fair questions both, and I’ll try to answer them.

I’ve seen a lot of bad advice floating around from self-proclaimed “social media experts” who have little business experience or who know nothing about business. I also see a lot of people offering advice who are more excited about the latest cool concept of the day than they are about business outcomes.

What can you expect from me? My advice is grounded in the depth and breadth of my business experience. I’m a business person who is passionate about accomplishing business results through smart uses of technology. But said tongue-in-cheek, to paraphrase North Carolina basketball coach Roy Williams: “I don’t give a #$@% about social media.” Social media and technology is a means to an end; not the end itself. Ultimately, what I care most about are business results.

My hope is that my column brings a business-minded approach to the topic. And that you learn something practical that you can apply in your business.

If you can relate to that, then this column is for you.

A few of my recent columns:

If you have ideas for future columns, or want to provide feedback, I’m eager to hear from you.

{ 2 comments… read them below or add one }

1 Todd Schnick February 18, 2011 at 12:42 am

just this week ran across an ad salesman for some NW ATL Patch communities, and excited to learn more about this.

as you know, hyper local is where i think this is all going…


2 Chris York February 23, 2011 at 2:54 am

Looking forward to more from you on this subject.



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