I recently sat down with Kevin Sasser, Vice President with Company.com, to talk about product management.
Here’s a link to his new – and witty – article about my suggestions for how to discover authentic customer demand for a product. And for how to bound the otherwise unbounded risk of building products not enough people want to buy:
“Looking the Tiger in the Eye, and Other Ramblings of a Mad Man“, by Kevin Sasser.
Thanks to Kevin for writing the article. And for comparing my strategic approach to presentations to Don Draper’s.
“People tell you who they are, but we ignore it because we want them to be who we want them to be.” Don Draper, season four, The Summer Man