Smartsourcing: The New Way To Drive Innovation
In his new book, “Smartsourcing: Driving Innovation and Growth Through Outsourcing,” Thomas M. Koulopoulos, CEO and founder of Delphi Group, believes that companies must shed non-core business activities. He says this type of outsourcing, smartsourcing, will allow companies to focus on innovation which is what differentiates one company from another.
From a Q&A article with Koulopoulos:
Only 10% of organizations have innovation management programs in place.
Innovation is a process not an event. All too often we think of innovation as a moment of inspiration followed by an invention; the moment Edison’s light bulb came to life. The grandeur of those moments tend to eclipse the 1000 times Edison’s light bulbs did nothing.
Large companies who seem to get it right are those that can make innovation systemic and systematic.
There is a prevalent misconception that more information, or even more knowledge, somehow increases the rate of innovation. It’s not a direct correlation. We need to move innovation from a pure art form to a discipline. There are tools, methods, techniques that can be used to do this, but few of us have been trained in them.
Related Link: Smartsourcing blog