First Look: Wetpaint launches technology that lets anyone start a wiki-type website

by David Eckoff · 0 comments

Just received a note from my friend Ben Elowitz in Seattle saying that his company, Wetpaint, has launched a new free hosted wiki service that enables people to easily create websites.

What’s so special about a new wiki service? In this case, it is the ease of use. Wetpaint’s new technology makes it possible for anyone – even those without technical skill, to create entire websites on any topic. No HTML code required – just click and type. As CNET notes, once you set up your site, other people can add or improve it (think Wikipedia, but with a WYSIWYG interface).

The firm, which is backed by Trinity Ventures and Frazier Technology Ventures, said Monday that it is targeting school clubs, sports teams, neighborhood groups or enthusiasts who are looking to share their personal interests and hobbies.

The company intends to use advertising sales as its main source of revenue.

Ben is super-smart and has a strong track record as an entrepreneur: he co-founded online jeweler Blue Nile and worked at online bookseller

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