ContentBiz Summit 2006: Reuters Selling Content Online: What We’ve Learned

May 10, 2006

NEW YORK – Joanne Casley, who leads Reuters consumer facing paid content businesses in the U.S., presented an in-depth case study “Selling Content Online: What We’ve Learned”. We’ve all heard of Reuters thanks to the company’s global reach. What you might not already know is that Reuters has launched premium content offerings, including pay-per-view analyst […]

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ContentBiz Summit 2006: Search Engine Optimization (SEO) Tactics for Premium Content Providers

May 10, 2006

NEW YORK – On Monday, Peter Morse, VP, Search and Advertising at ECNext Inc., presented a case study “Search Engine Optimization for Premium Content Providers”. Getting your web pages ranked high in the organic (free) listings of search engines is important for generating greater traffic to your website. Especially when as much as 75% of […]

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ContentBiz Summit 2006: Hoover’s Website Design Tests Results to Increase Conversion

May 9, 2006

NEW YORK – Hoover’s delivers comprehensive company, industry, and market intelligence services. Paul Pellman, EVP Marketing of Hoover’s, presented a case study on the redesign of Hoover’s free website. Hoover’s typical prospective customer: people researching a topic stumble across Hoover’s. Once on the site, Hoover’s needs to quickly communicate the value proposition of their service […]

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ContentBiz Summit 2006: Secrets of Match.com’s Email Marketing Success

May 8, 2006

NEW YORK – People check their e-mail four times a day. That’s four times a day you can market to people via e-mail. Michael McCurdy, CRM Product Marketing Manager at Match.com, got the conference started with a case study, “Secrets of Match.com’s Email Marketing Success”. Key points covered by McCurdy: You have 2.67 seconds to […]

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David Eckoff: At ContentBiz Summit 2006 – Selling Subscriptions to Internet Content

May 8, 2006

NEW YORK – I am at the “ContentBiz Summit 2006 – Selling Subscriptions to Internet Content” conference, and I’ll be blogging the most interesting sessions on location. This is one of the best conferences of its kind, with lots of practical and useful ideas presented. Thirteen industry lreaders will present case studies – learning you […]

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New distribution methods for TV programming

May 1, 2006

Newsday has a good read, “TV or more TV?” The article focuses on the changing ways you can watch TV now that you can watch your favorite shows on your computer, cell phone or iPod. The video-cable iPod is credited with getting the ball rolling last October, with ABC offering downloads of “Lost” and “Desperate […]

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BusinessWeek: The World’s Most Innovative Companies

April 18, 2006

The April 24 issue of BusinessWeek has a special cover feature on innovation. Big picture concepts presented: In the 1990s, innovation was about technology and control of quality and cost. Today, it’s about taking corporate organizations built for efficiency and rewiring them for creativity and growth. With a widening pool of new ideas, innovation is […]

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Free vs. Paid Television Online

April 10, 2006

In today’s media news: ABC television network will offer some of its most popular shows, such as “Desperate Housewives” and “Lost,” for free on the Internet in a two-month trial. ABC already sells digital downloads of its highest-rated TV shows on Apple’s iTunes and this is an opportunity for ABC to learn about the free-to-consumer […]

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TV on the Net

March 29, 2006

What is the future of Internet TV? The Patriot-News published an article yesterday based on a speech by Phil Swann, entitled “Video Without Borders.” Swann is publisher of TVPredictions.com, and his premise is that in the next few years, television will experience a revolution with the emergence of Internet TV. Swann predicts that viewers will […]

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Sean Ryan’s new venture unveiled

March 28, 2006

Forbes has the scoop on Sean Ryan’s new venture, Meez, unveiled in the news today. What is it? Meez enables a user to create a caricature of themself, then use the image of their digital self on chat boards and instant-messaging sessions. How does it work? Meez is entirely browser-based, with no need to download […]

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